
“A platform that doesn’t turn a blind eye to the ‘bootleg’ merch world, but rather amplifies the spirit behind it. “The idea is to build a community that fully embraces fans’ artistic skills while also protecting musicians’ IP,” said founder Erin Singleton. With a no-holds-barred, confessional approach to songwriting, De Souza’s a natural fit for the label. Softside and the musicians will then choose their favourites, and turn them into merch, with the fans receiving a share of the sales revenue. Also available in: CD, Vinyl LP Amoeba Review Asheville, NC artist Indigo De Souza’s Any Shape You Take is her first album for the venerable indie Saddle Creek.

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Artists Indigo De Souza, Charlie Burg, Ambar Lucid and Ella Jane are the musicians involved, with the submission process having opened on 30 September, running to 14 October.įans can send in artwork inspired by the participating artists, or their portfolios of past work. ANY SHAPE YOU TAKE (OPAQUE YELLOW VINYL/DL CARD) Vinyl Record.

It is currently gathering submissions for its “debut apparel drop”, which it’s describing as a Fan-Designed Merchandise Festival. The latest startup trying to make that happen is US-based Softside, which works with artists to tap the merch-design skills of their fanbases. Fans have been creating their own merchandise based on their favourite artists forever, but it’s a relatively recent trend for artists and music companies to actively encourage this – and build commercial models around it.
